CAT | Social Media
Twitter is the first communication mechanism I’ve been a part of that actually helps me build new relationships without any preexisting knowledge (or trust) with the other party. Much hoopla has been made about the micro-format of Twitter and how it enables new forms of communication, but the amazing power of Twitter comes from it’s ability to allow people to connect and develop new relationships seemingly out of nothing.
My Twitter relationships may lack the depth of trust that I have in the “Friend” model (in some cases of Facebook, LinkedIn, or email but they’re still relationships that I’ve come to value and that provide me with a sense of community.
How this happened surprised me. I had sporadically used Twitter for about a year, but wasn’t finding it very useful until I started using the search feature of Twitter to discover people that I shared a common interest with. I’ve talked about this in the past, but in a nutshell to get an action (or Twitter usage, in my case) requires the following… (more…)
My how things have changed! Just a few years ago companies and organizations could buy multi-million dollar television ads and make a mediocre product successful. People trusted companies to produce great products and would rush out to buy the latest and greatest gizmo because they knew it was going to work as promised. Unfortunately, most companies violated that trust by producing crappy products or products that didn’t solve user needs. Fortunately for us this is changing thanks to inventive companies that are taking advantage of social media and it’s ability to let them talk directly to the customer. Companies that talk directly to their user communities and produce products using more customer focused agile methodologies are finding success through LISTENING. What a novel concept, talk to your customer and incorporate their feedback in everything you do.
This video epitomizes the current state of affairs at most companies + its pretty funny.
21st century marketing is about connecting people together around your product and creating Fans. In this new era of connectedness companies that understand this are going to be successful… very successful. It’s not about making a company’s products look good in some contrived tv or radio advertisement. (more…)
I recently saw survey results from a 60 Minutes/Vanity Fair poll that stated only 15 percent of Americans believe Twitter to be an important new tool for communication and I believe it. Not because it’s true but because Twitter can be hard to understand and get the hang of at first.
I distinctly remember my first experience with Twitter when I noticed someone casually mentioning they were “putting lipstick on at a redlight”. My first thought was “this is totally worthless”. My how times have changed. Not only has the growth of Twitter been off the charts (1382% to be exact), but I’ve actually started using Twitter on a regular basis and find it extremely helpful and useful in my job. (more…)